The Founder’s Story

A Mother’s Movement for a Safer Future

I didn’t start Natura Dura because I dreamed of running a business—I started it because I’m a mom.

As a solo entrepreneur and mother, I wanted to create a safer world for my baby. But every time I rolled out a yoga mat, I was met with the same concerns—synthetic smells, slippery plastic surfaces, and materials destined for landfills.

I knew there had to be a better way.

So I spent months researching, testing, failing—and refusing to compromise. That’s when I discovered the power of cork.

Today, our yoga mats are crafted from pure cork and plant-based rubber. They offer better grip the more you sweat. They break down naturally when their time is done. And each one plants a tree for the next generation.

For me, this isn’t just fitness gear—it’s a movement toward mindful living, for our children, and for the planet they will inherit.